In the fight against software and movie piracy, Kapow delivers a major advance in intellectual property and revenue protection.
Customers
Entertainment
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- Customers
- By Industry
- Entertainment
Challenge
- Identify instances of copyright infringement, where the company's products have been illegally copied and shared online.
- Implement a cost effective mechanism for searching thousands of sites daily for infringing content.
- Address day-to-day requirements as well as peak demand surrounding major product releases.
Solution
- Kapow solution searches daily for illegally copied materials from the company's back catalog.
- Scales to meet peak demand surrounding new product releases using flexible scheduling rules and automatic load-balancing.
- Provides a central resource for the company's global anti-piracy initiative.
Results
- Enables the company to identify and remove infringing content more rapidly than ever before.
- Provides a centralized anti-piracy infrastructure available to all departments.
- Enables targeting of specific new product releases for the first time, resulting in the detection of millions of copyright infringements for a single product
- Reduces labor costs by automating web intelligence and aggregation, enabling staff to be redeployed.
Kapow is a powerful weapon in the fight against web piracy.
Challenge
- Search the web for illegally copied material.
- Extract structured data from thousands of sites to find copyright infringements.
- Gather evidence for use in copyright infringement prosecution cases.
Solution
- Using current artist/title catalog , the agency uses Kapow robots to search hundreds of forums, blogs and peer-to-peer websites every day to find illegally posted content.
- Copyright infringements are reported to the copyright owner and takedown notices are automatically issued to the hosting website.
Results
- Enabled hugely scalable copyright infringement detection system.
- Allowed redeployment of content analysts, resulting in higher morale due to more rewarding work.
- Reduced average detection time to minutes/hours rather than days (representing potential cost savings for copyright owners).
- Enabled successful prosecution of serial copyright infringing websites.
Playboy moved years of unstructured data from 20 diverse systems into FatWire CMS with no coding necessary.
Challenge
- Playboy Enterprises was launching their new public-facing website, Playboy.com.
- They had accumulated many years' worth of unstructured data – including static content such as images and videos – on multiple systems.
- They needed an automated way to move at least 75% of this data into their new FatWire CMS.
Solution
- Kapow was used to migrate all of the high resolution images (10,000+) from approximately 20 different systems into FatWire.
- No coding was required.
Results
- The project was completed in a fraction of the time required for competing solutions.
- The project was completed internally, without the need for consultants.
- Automating content migration with Kapow saved time, money and resources.